The perfect lipgloss, the most happening restaurants, the swankiest new boutiques and the hidden gems lurking in unassuming neighborhoods – Denver is filled with one-of-a-kind finds and Reign (http://www.denverreign.com), the city's first digital magazine geared to gals, is here to ensure Colorado's well-heeled women are in the know. Developed by local PR veteran and lifestyle guru Betsy Martin, Reign, heralded as "Denver's Authority on Fabulous," is equal parts fun and functional and fills local ladies in on what's fashionable in the Mile High City. Part editorial indulgence, part reference, Reign publishes twice weekly articles on female-focused lifestyle topics including fashion, beauty, dining, home, culture, events, travel, kids, giving and weddings. What's more, the resourceful website offers readers a filtered, invitation-only directory that's organized by business type and neighborhood (ROLODEX), a comprehensive, searchable database of local clothing sales (SALE RACK) and an edited calendar of community events (AGENDA). A June kickoff party at Four Seasons Denver was attended by the city's glitterati, and set the tone for a resoundingly successful launch. In its first month, Reign Denver has nabbed over a dozen advertisers, and has received more than 20,000 page views on http://www.denverreign.com - a true testament to Denver's standing as the nation's third most socially-networked city.
Catering exclusively to women, Reign appeals to the girly-girl, yet offers a little something for everyone. From downtown divas, to suburban soccer moms, to mountain town mavens, Reign's readers are educated, affluent and in the know. A weekly lifestyle interview aptly called 'Reign Maker' (http://www.denverreign.com/reign-makers) highlights Colorado's influential ladies and dishes on t women's jackets heir must-haves, must-sees and must-dos in Denver and beyond. The column is quickly gaining foothold, and Denver's leading ladies are clamoring to be the next Reign Maker. The site also features classic indulgences like 'Fab Files' (http://www.denverreign.com/fab-files) – modern pictorial spreads influenced by vintage looks from the likes of Audrey, Jackie and Marilyn. In addition, weekly articles on Denver's best boutiques, newest restaurants, most sought-after hairstylists and most luxurious spa treatments set the tone for a chic and upscale website.
"Today, everything is done online. We "Google" our way through life and until now, there's been no true 'filter' for busy Denver ladies to help them sift through option after limitless online option when it comes to where to shop, dine, get your hair done or even where to find the best services for your children. With Reign, you can rest easy knowing that we've done the homework. Everything you find on our site has been tirelessly researched, and has met our discerning standards," publisher & editor-in-chief Betsy Martin attests.
And the decision to go digital? "I love nothing more than newspapers and a well-edited glossy mag, but for our business model, print just doesn't make sense. With several local lifestyle magazines folding or going online-only in the past year alone, we wanted to stay ahead of the curve and offer a platform that doesn't look at digital media as an afterthought but rather its sole focus. In the next year, we intend to launch a smart phone app as well as a full-scale digital publication with flip technology and video integration. And that's just the tip of the iceberg," Martin continues.
With the nation's online media spend expected to reach $147 billion by 2012, Reign is on track to corner its fair share of Denver's digital market, and has plans to expand into cities like Phoenix, Kansas City, Orange County, California and others over the next several years. Yet for Martin, it's ultimately about staying fun, fresh and fabulous. "Reign is a labor of love. I am a girl's-girl and I love sharing the wealth and spreading the news. I also love connecting likeminded women, and helping small (but fab) businesses get the word out. Reign is the ideal forum for doing both," Betsy Martin divulges.
Betsy Martin is available for interviews regarding Reign, digital media, and lifestyle topics including fashion, beauty, shopping, dining, home, culture, weddings and style. For more information or to schedule an interview, please contact betsy(at)denverreign(dot)com or call 303.818.3114.
About Reign Media
Gracing your inbox every Tuesday and Thursday, Reign (http://www.denverreign.com) is a digital magazine and resourceful website that dishes on the latest and greatest the Mile High City has to offer. Equal parts fun and functional, Reign is there to help gals-on-the-go stay in the know. Our weekly emails, lovely website and discerning online directory have quickly gained foothold with Colorado's well-heeled women. As the ultimate guide for the girly-girl, Reign caters to the chic, cosmopolitan woman who demands the best of the best. With weekly articles on fashion, beauty, dining, culture, home, events, kids, travel, giving and weddings, Reign delivers the most up-to-the-minute news and tips to Denver's discerning ladies.
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